Privacy Notice

StepBet Privacy Notice

Date of Last Revision: September 3, 2026

Here at StepBet, we are strongly committed to protecting the privacy of your personal information, and providing a safe and secure environment for all of our players. StepBet is owned by Fitness AI Inc., a Delaware corporation. The purpose of this privacy notice (our “Privacy Notice”) is to set forth the information we gather when you visit our site or use our services and the manner in which such information is used. When we refer to our “Services”, we mean our websites, mobile applications, platforms and related products and services that enable and enhance user participation in goal-oriented games, challenges and other activities, including by setting or selecting specified targets or goals and, where offered, placing fees or other amounts on the your ability to achieve such targets or goals.

By registering, accessing, using or visiting any of StepBet's games or other services including but not limited to www.stepbet.com its websites and any mobile version thereof, or any software system designed to support or permit interaction with the website, including social networking pages thereon, or its functionality over a network (together the "Site"), you (the "User") signify that you have read, understand, and agree to be bound by this Privacy Notice, which is an integral part of our Terms of Use.

European Union users should review the section of this Privacy Notice entitled "European Union Users". Users who are residents of California should review the attached "Supplemental Privacy Provisions for California Residents," which are an integral part of this Privacy Notice.

Please carefully read the provisions of this Privacy Notice. If you do not agree with our Privacy Notice, do not use our Services.

What this Policy Covers

This Privacy Notice covers StepBet's treatment of personal and other information that StepBet gathers when you are using StepBet's websites and also when you use StepBet's Services. This Privacy Notice does not apply to the practices of third parties that StepBet does not own or control or to individuals that StepBet does not employ or manage.

Information Collected by StepBet

We collect the following types of information from our users:

Information You Provide to Us

We receive and store information that you enter on our website or provide to us in other ways. You can choose not to submit certain information, but the tradeoff is that you may not be able to take advantage of certain of the Site's features.

Registration: In order for you to use StepBet's services you must create an account by completing a registration form. As part of this registration form, we require select personal information (including your name, email address, etc.).
User and Player Profiles: To allow you to express yourself beyond just the information collected during registration, we enable you to provide additional information about yourself in your User Profile, including a profile photo. You may opt out of user and player profiles by simply not providing this additional information. You may also contact StepBet at support@stepbet.com to request that such additional information you provide be non-indexable by search engines on our websites.
Payment Information: StepBet is owned and operated by Fitness AI Inc. Payments to or from StepBet may therefore identify Fitness AI Inc. as the merchant, payor, or transaction entity. This does not mean that you have created a separate FitnessAI account or enrolled in any FitnessAI product or service. StepBet uses PCI-compliant payment processors and does not itself see or store your credit card details.
Invite Friends: A user may choose to identify a friend, colleague, cheerleader, or a similar third party through our invite-a-friend and cheerleader functions. If a user does this we will collect the recipient's email address. We will automatically send your friend an email, and if necessary, reminder emails. StepBet stores this information for the sole purpose of sending the aforementioned email and any related reminder emails. We also store this information to track the success of our invitation programs. The recipient may contact support@stepbet.com to request that we remove this information from our database.
Orders: If you purchase a product or service through StepBet, including a membership, we will collect standard information in order to fulfill your order (such as name, email address, and shipping address).
Payouts Policy: Winnings are deposited in your account as Points after a game ends. You may use your Points in future games or request a PayPal payout of unused Points at any time. Payouts become available within 48 hours of being requested. You cannot have your winnings credited back to a credit card. If PayPal is unavailable in the player’s region, payment will alternatively be made, if determined to be feasible by StepBet, by check or by gift card of a major retailer accessible to player. A handling fee may be deducted from all payments made through alternative payment methods.
Game Communications, Bulletin Boards, Blogs, Chatrooms: If you participate in a StepBet game or use a bulletin board, blog, or chatroom or other StepBet communications medium, you should be aware that personally identifiable information you submit there can be read, collected, or used by other users of the aforesaid forums and may be further transmitted by these users. This information could also be used by a third party to send you unsolicited messages or for other purposes. The exchange of information and comments among players in the course of the games they play is an essential part of the StepBet game experience. While we consider the dissemination of this information outside of the game without the consent of the player providing the information or comment as counter to StepBet's games approach, we cannot insure that such information or comments will remain private and will not be further transmitted by their recipients. Do not provide any information in connection with StepBet games that you consider private and are unwilling to have disseminated. We are not responsible for personally identifiable information that you choose to make available in connection with participation in StepBet games. We also connect to third-party services like Facebook and Twitter, and any information that you post on the Site may be sent off the Site via these third-party services with your consent.
Location Information: Information as to your location may be collected in connection with your participation in StepBet games. This may include obtaining data from your phone for game auditing purposes. You may opt out of the collection of such information except to the extent collection of such information is integral to the operation of such games.
Automatic Information: We receive and store certain types of information whenever you interact with us, including information transmitted automatically as to weight, steps or other of your activities necessary for StepBet's games. StepBet and its authorized agents automatically receive and record certain traffic data on their server logs from your browser including your IP address, StepBet cookie information, queries, and the page you requested. StepBet uses this traffic data to help diagnose problems with its servers, to analyze trends, and to administer the website. StepBet may collect and display various aggregate counts of the times that pages have been viewed. We may provide this information to third parties in connection with special offers and promotional programs for our players, including your name and e-mail address. These third parties are responsible for the privacy of information they receive under their own privacy policies.
Contacts. With your permission, we may access contacts stored on your device to help you find friends who use our services, invite friends to participate in challenges or other activities, and facilitate social features within the services. We access your contacts only when you authorize us to do so and use the information for the purposes described in this Privacy Notice.

Information Third Parties Provide to Us

Third party suppliers may provide information to StepBet in connection with StepBet's implementation of its games. Such third party suppliers include FitBit, Garmin, Oura Ring, Runkeeper, and other third parties whom you authorize to share your information through Garmin Connect API, Google Health and Apple Health. This information, to the extent not under the control of StepBet, is subject to the privacy notices of those suppliers. It is the responsibility of players to review such third party privacy notices and assess whether they are acceptable, recognizing that the use of such information from third parties by StepBet may impact a player's participation in a game.

Use of Information Collected by StepBet

StepBet uses the information it collects to contact you about your involvement or potential involvement in a StepBet game; to bill users who have agreed to play or purchase products through the Site; to implement StepBet's respective games; to fulfill product orders; to contact you about StepBet-related news, features, products, surveys, promotions by StepBet and its partners, updates, case-studies, and/or special offers; to facilitate social networking and game set-up (e.g. posting on your Facebook feed, sending friend requests and notifications, creating groups of users with similar goals, or Customer Experience requests); and, without using personally identifiable information, to analyze and report success trends.

Email and Other Communications

We will send you welcome emails after you have registered with StepBet application based upon the personally identifiable information that you provide us. We also send out emails to respond to your inquiries and sometimes to your message board posts, to manage your account, and to facilitate the actions described above in the "Information You Provide to Us" section. You may receive notification emails from StepBet application, which inform you of actions performed on the site (e.g., activity posts and notifications). Unless you opt out, we also send motivational newsletters and messages to people playing in our games.
If you do not want to receive email from us, email support@stepbet.com from the email address you want to take off our lists. If you do not want to receive push notifications from us, opt out of receiving them in the Settings section of the menu. However, please note that in all cases you will continue to receive certain system emails (e.g. regarding forgotten user passwords or related to success and failure in on-going games you have engaged in) and legal notices (e.g. updates to our policies) from us. If you wish to stop receiving these emails you may deactivate or suspend your account. If you do not want to receive push notifications from us, opt out of receiving them in the Settings section of the menu.
If you have provided us information to invite a third party, we will automatically send that third party email inviting him or her to visit the site. Your friend may contact us or click through the link on the bottom of the email to request that we remove their information from our database.
In some circumstances, the above communications may be transmitted using forms of electronic communication other than e-mail such as push notifications.
By participating in StepBet games, which include prize promotion, you agree to the processing of your personal data for the purpose of administering the promotion and awarding any prizes. The personal data collected may include your name, address, and other information necessary for the promotion. We will process your personal data in accordance with our Privacy Notice. Your personal data will not be shared with any third parties for marketing purposes without your explicit consent. If you have any questions or concerns about the processing of your personal data, please contact us at support@stepbet.com.

Cookies

Cookies are alphanumeric identifiers that are transferred to your computer's hard drive through your web browser for the purpose of record-keeping. We use cookies to identify our registered users and to store session specific information, such as your username. At the user's option, our cookies may remain on your hard drive for an extended period of time to facilitate login. We do not link the information we store in cookies to any personally identifiable information you submit while on the Site.
The "help" portion of the toolbar on the majority of browsers will direct you on how to prevent your browser from accepting new cookies, how to command the browser to tell you when you receive a new cookie, or how to fully disable cookies. Although you may reject our cookies and still navigate some areas of the Site, we require you to have cookies activated in order to participate in a game.
We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate the Site and to control access to certain parts of the Site. A session ID cookie expires when you close your browser. We set a persistent cookie to store your passwords, so you don't have to enter it more than once. Persistent cookies, including SDKs and device and advertising identifiers, also enable us to track and target the interests of our users to enhance the experience of the Site. A persistent cookie remains on your hard drive for an extended period of time. The cookies may be used to assist in the delivery of advertising and also to support communications by our partners and other business organizations to players who may be interested in the products or services offered by these organizations. The cookies also allow us to better understand our players and their needs and interests.
Our vendors and affiliates also use cookies to enable their systems to recognize your browser and tell them how and when pages in our website are visited and by how many people. That information, which is provided to us, is not personally identifiable. In addition, some of our business partners, like our advertisers, may use cookies on our website. We have no access to or control over these cookies. The use of cookies by third parties is not covered under our privacy statement.

Sharing Your Information

StepBet enables people to discover and share information with one another, and information about the people who use StepBet applications is very important to us. Although we may share non-personal information, such as aggregate user statistics, demographic information, and website usage information with third parties, rest assured that we will share your personally identifiable information only as described in this Privacy Notice.

StepBet Personnel and Affiliates: StepBet is owned and operated by FitnessAI Inc. FitnessAI personnel, approved academic researchers, authorized consultants and/or contractors, and payment processing companies may have access to user information if necessary in the normal course of FitnessAI and StepBet business and/or research. This means that user information, including name, address, phone number, credit card details may be used for the following reasons: responding to user requests, ensuring smooth operation of games, and/or modifying our games product to increase users' success rates. We may solicit your participation in research, developing case-studies, and success stories.
We may also use your personal information to invite you in a game with other players who match your age, gender categories and/or who share certain interests. Being placed in such a game may thus imply certain private information about you even though this information is not made explicitly public. We do this in order to match you with other people in similar conditions and to make a better, more enjoyable game. We may also make your personal information available across the StepBet family, i.e among the various games we conduct, to facilitate your participation in other games.
Agents/Service Providers: StepBet employs the following third parties to perform functions on our behalf: Garmin, Google Health, and Apple Health. Examples of the functions with which these third parties assist include hosting or operating the StepBet website, fulfilling orders for products and services purchased through the StepBet website, sending e-mail and/or other communications, providing wireless services, removing repetitive information from customer lists, data analysis, marketing assistance, credit card payment processing, and customer service. These third parties may have access to your personal information for the purpose of performing such functions on StepBet’s behalf. See the section entitled "Information Third Parties Provide to Us" for the description of how information is shared between Garmin Connect API, Google Health, Apple Health and other third parties, and Stepbet.
Business Transfers: In some cases, we may choose to buy or sell assets. In these types of transactions, user information is typically one of the business assets that is transferred or made available as a result of the transaction or in the course of negotiations. If FitnessAI or all of its assets were acquired, user information would be one of the assets that is transferred. Information will be transferred or made available only on the condition that the recipient of such information will use the same standards of privacy with respect to such information that it applies under its own privacy notice.
Protection of FitnessAI, StepBet and Others: We may release personal information when we believe in good faith that release is necessary to comply with the law; to enforce our Terms of Use; or to protect the rights, property, or safety of StepBet, our employees, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. We also reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, governmental requests, or legal process served.
User Profile information: Information collected during registration and subsequent visits, such as your full name and location, may be displayed to other StepBet users in your User Profile. The User Profile is the area on StepBet application where we allow you to tell other StepBet users about yourself and your interests. You may control what personal information is displayed.
Public Information: StepBet will allow third parties access to all StepBet data that is already publicly available through the sites. StepBet will keep passwords private.
E-Commerce: FitnessAI/StepBet may allow users to choose to share information with third parties, including marketers or electronic commerce providers through on-site offers. See further discussion about this in the section below entitled “Advertising and Advertising Partners”.
Affiliate Entities: FitnessAI/StepBet may also provide your personally identifiable information to your affiliated company if you have entered an Affiliate Code during registration or are otherwise a user of our corporate portal.
Special Offers and Promotions by StepBet and its partners. In connection with promotions and special offers, we may make available to third parties your name and other personal information pertinent to these offers and to their implementation should you accept such promotions or special offers. Information transmitted to third parties will be subject to the privacy policies of the third parties receiving such information. Your information may also be used in connection with sweepstakes and contests that we or our partners conduct. You may opt out of providing such information by notifying us at support@stepbet.com.

Advertising and Advertising Partners

We may display advertisements, sponsored content and other promotional materials in connection with the Services. These advertisements may be provided by us or by third-party advertising networks, platforms, sponsors and other advertising partners.

We and our advertising partners may use cookies, pixels, software development kits (SDKs), device identifiers, advertising identifiers, IP addresses and similar technologies to deliver, measure, personalize and improve advertising, depending on the Services and the advertising technologies used. These technologies may collect information about your device, your use of the Services, your interactions with advertisements and other information described in this Privacy Notice. For example, information collected through the Services may be used to help determine which advertisements may be relevant to you, limit the number of times you see an advertisement, measure the effectiveness of advertisements, understand how users interact with advertisements, and provide or improve advertising services.

Some advertising partners may receive information collected through the Services and may use that information to provide advertising services to us and, where permitted by applicable law and the applicable contractual relationship, for other purposes. The categories of information that may be made available to advertising partners may include device and browser information, IP address, advertising or other device identifiers, approximate location information, information about your use of the Services, and information concerning your interactions with advertisements.

We may use third-party analytics and advertising technologies to help us understand and improve our advertising and marketing activities. The third parties that provide these technologies may collect information directly through the Services in accordance with their own privacy policies.

For additional information about the categories of third parties with whom we may share personal information and the purposes for which we may share it, please see the "Sharing Your Information" section of this Privacy Notice above.

Your Choices Regarding Advertising

You may have choices regarding certain advertising and tracking technologies used in connection with the Services. Depending on the Services you are using and your device or browser settings, you may be able to manage certain cookies or similar technologies through available privacy or advertising settings. There is further discussion about these in the “Cookies” section of this Privacy Notice above, as well as the “Opting Out” section of this Privacy Notice below.

Certain state privacy laws may also provide you with rights to opt out of certain processing of your personal information for targeted or interest-based advertising. Where applicable, you may exercise these rights through the privacy choices or other mechanisms described below.

Opting Out

We note throughout this Privacy Notice that we make available to our players the opportunity to readily opt out of providing information that they do not wish to share. You may opt out of providing information by contacting support@stepbet.com.

Keeping Information Secure

The security of your information is of paramount importance to us. Your account information is protected by a password for your privacy and security. In addition, we follow generally accepted industry standards to protect the personal information of our users, both during transmission and after we receive it. StepBet strives to use commercially acceptable means to protect your personal information, including use of encryption, firewalls, and hashing on select types of information collected by StepBet. When you enter sensitive information (such as credit card numbers) during the sign-up process or on our order forms, we encrypt your information during transmission using 128 bit secure socket layer technology (SSL). However, no method of transmission or electronic storage is 100% secure, so we cannot guarantee absolute security.
You can enhance your security by protecting against unauthorized access to your password and to your computer by logging off once you have finished using a shared computer.
Only employees who need personal information to perform a specific job (for example, a customer service representative) are granted access to it. All of our employees are kept up to date on our privacy and security practices.

Ways for You to Control Display and Use of Your Information

You can always opt not to disclose information, but then you may be unable to use certain features on our website.
By visiting your User Profile, you can correct, amend, add, or delete personally identifiable information on our website. When you update information, however, we often maintain a copy of the unrevised information in our records as part of our normal back-up procedures and so that we can comply with any future requests for such information in conjunction with future legal requirements.
If you wish to remain a user of the Site, but do not wish to receive certain email from us or other users, please email support@stepbet.com. However, please note that you will continue to receive all system emails (e.g. those regarding forgotten user passwords) and legal notices (e.g. updates to our policies) from us.
You may request access to any Personal Information that we have collected that is not available on your User Profile page so that you may correct any inaccuracies or request deletion of that information.
You may also request deletion of your StepBet application account by contacting us. We will respond to requests within 15 business days.

Minors

Minors under age 18 are prohibited from registering to use the StepBet website or the Services. If you are under 18 years old, please do not attempt to register with this site or send any information about yourself to us. StepBet does not knowingly allow users under age 18 to register, and we do not knowingly collect information about minors under age 18. If we learn that StepBet has collected information from a minor under the age of 18, we will delete that information immediately. If you believe that StepBet may have information from or about a minor under 18 years old, please contact us.

Changes to this Privacy Notice

StepBet, operated by FitnessAI, may amend this Privacy Notice from time to time, at its sole discretion. Use of information that we collect now is subject to the Privacy Notice in effect at the time such information is used. If we make material changes to the Privacy Notice, we will notify you by updating the date on the top of the policy and/or by posting an announcement on the StepBet website so you may stay up-to-date on what information we collect, how we use it, and under what circumstances if any, it is disclosed.

Conditions of Use

This Privacy Notice and the StepBet Terms of Use govern your use of StepBet's website, applications, games and Services. StepBet is owned and operated by Fitness AI Inc. These provisions include limitations on damages, mandatory arbitration of disputes, waiver of class actions, and the application of Delaware law. This Privacy Notice is effective as of the date set forth at the top of this Policy.

Supplemental Privacy Provisions for California Residents

Effective as of January 1, 2020

The California Consumer Privacy Act ("CCPA"), which became effective January 1, 2020, and other applicable California state privacy laws provide certain rights to you if you are a California resident with respect to protection of your personal information.

StepBet’s Privacy Notice sets forth the types of personal information you provide to us, how we may use and disclose such information, and your right to opt out of the "sale" or "sharing" of personal information, including with respect to how those terms are defined under applicable California law. These supplemental privacy provisions, effective as of January 1, 2020, inform you of additional privacy rights under the CCPA that you have if you are a California resident, and are explained further below.

In summary, we may disclose certain personal information to advertising partners and similar third parties to provide, measure or improve targeted or interest-based advertising. Depending on the circumstances, this activity may constitute "sharing" of personal information for purposes of cross-context behavioral advertising under the CCPA.

California residents may opt out of the sale or sharing of their personal information as described in this Privacy Notice. We will process an opt-out request in accordance with applicable law.

The categories of personal information that may be involved in these activities may include identifiers and device information, internet or other electronic network activity information, approximate location information, and inferences or other information derived from your interactions with the Services, advertisements or advertising partners, depending on the circumstances. As discussed above in the section entitled “Minors”, we do not knowingly sell or share the personal information of consumers under 18 years of age.

Right To Know. You may request from us a report detailing the personal information we collect from you, including a report by categories of the personal information we collect from you. We will do our best within 45 days of the receipt of any such request to comply with the request. Any such request shall set forth the information requested and shall be made by e-mail to support@stepbet.com. We will notify you by e-mail if we are unable to comply with your request within 45 days.

The types of information that you may request from us include:

Categories of personal information that we have collected about you.
Categories of sources from which this information is collected.
The business or commercial purpose for collecting this information and for selling this information, if sold.
Categories of third parties with whom the business shares this information, and the categories of information disclosed, if any, for business purposes.
Specific pieces of personal information that we have collected about you.
Categories of personal information, if any, sold about you and the categories of third parties to which the personal information was sold, by category or categories of personal information for each third party to which the personal information was sold.

Please note that during the preceding 12 months FitnessAI did not sell any personal information.

Request to delete personal information. You may request that we delete personal information that we have collected from you within the preceding 12 months. Any such request shall set forth the information requested to be deleted and shall be made by e-mailing support@stepbet.com. We will notify you by e-mail if we are unable to comply with your request within 45 days. Certain personal information may not be subject to deletion in accordance with exceptions in the CCPA and other requirements. Please appreciate that deletion of such information may preclude your participation in StepBet games, operated by FitnessAI, due to game technical requirements.

No discrimination. The CCPA bars discrimination against California residents because they have exercised rights under the CCPA.

Disclosure of personal information by categories shared for business purposes during the preceding 12 months. During the preceding 12 months, FitnessAI has shared user data it collects with its service companies and other agents, as described at paragraphs 1 through 3 of the "Sharing Your Information" section of the Privacy Notice, and has also disclosed such information to third parties providing promotions, sweepstakes and other offers to the extent necessary to implement such offers, as described in paragraph 10 of "Sharing Your Information" and the section of this notice entitled “Advertising and Advertising Partners”.

Opt out right. You have a right to request that we do not provide your personal information to third parties. You may exercise this right by e-mailing support@stepbet.com. We will notify you by e-mail if we are unable to comply with your request within 45 days. Please appreciate that sharing such information may be technically necessary to permit you to participate in StepBet games, operated by FitnessAI.

Questions. Should you have questions with regard to FitnessAI's obligations or your rights under the CCPA, please address us with these questions at support@stepbet.com.

European Union Users

FitnessAI, which owns and operates StepBet, is the controller of the personal information and data you provide to StepBet's games and Sites.

Data and other information you provide to FitnessAI is used to implement StepBet's games, operated by FitnessAI, in the manner described in the section of this Privacy Notice entitled "Use of Information Collected by FitnessAI" in the same way as data and information provided by other users.

You have the right to access this data and information and to object to its use. You may request that we erase data and information that you have provided to us by contacting support@stepbet.com. You may also at any time contact us to withdraw consents that you have granted with respect to the use of your data and information. Please appreciate that such actions may impair your ability to participate in StepBet games or any games operated by FitnessAI.

You may file a complaint with respect to the use of data and information with the EU Information Commissioner's Office.